
From roughly 10% of the catalogue to the full inventory - 12,000+ listings now kept in sync across eBay and Shopify.
Read the case studyCustom AI solutions that eliminate your biggest bottlenecks.
Built around how you actually operate.
RAFT.X
On its own, it's impressive. Inside your business, it breaks.
You plug it in, and it never quite does the job you bought it for.
It misses your rules and edge cases, and gets it wrong where it counts.
It's the same tool your competitors can buy. Off-the-shelf in, off-the-shelf out.
Custom solutions for each of our clients.

From roughly 10% of the catalogue to the full inventory - 12,000+ listings now kept in sync across eBay and Shopify.
Read the case studyA custom operating system for a carbon removal desk - supply, matching, settlement and audit in one workflow.
Read the case study
A B2B eSIM platform built around a no-expiry wallet - turning expiring carrier bundles into a balance customers keep.
Read the case studyWe dig into how you operate and find the single highest-leverage thing to build. Nothing worth the spend? We say so, and we don't build.
We build software around how your team already operates, with real business context from day 1.
We get it into your team's workflow and make sure it's working as intended. It frees your team for the highest-leverage activities.
We design and build custom AI software for businesses. We find the single highest-leverage bottleneck in how you operate, then build a tool to remove it, owned by you.
London and Dubai. We work with operators across the UK, the UAE and beyond.
Off-the-shelf tools are the same ones your competitors can buy, and they rarely fit how you actually operate. We build around your rules, your edge cases and your workflow, so the software gives you an edge rather than parity.
With a free “find your lever” call. We dig into how you operate and identify the single highest-leverage thing worth building. If there is nothing worth the spend, we tell you and we do not build.
You do. What we build is yours to keep, and it is built to run on its own, working in the background with no ongoing upkeep or maintenance on your side.
Book a free call. We'll find the single highest-leverage thing worth building in your business - and if there isn't one, we'll say so.